Sky Bet extends English Football League sponsorship bet9ja's welcome offer
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17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship offer with the English Football League up until the summertime of 2024.

The gambling operation is the heading sponsor for the Championship, League One and League Two football departments.

It gets its logo design on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet says it will attempt to dissuade problem betting through messaging on t-shirts, and that clubs will benefit through more money.

The bet9ja's welcome offer, which is worth 10s of millions of pounds, has been in place because 2013.
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Sky Bet said it would be paying 20% more than it has done so far to extend the arrangement from 2019 to 2024.

This will make the 11-year deal one of the longest in expert sport, the company said.
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The Leeds-based operation, that includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The wagering industry has actually been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship offers with .

However, competition organisers, and the clubs themselves, are complimentary to take sponsorship from betting companies.

The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the 3 departments below the Premier League.

The president of Sky Bet, Richard Flint informed the BBC's Awaken to Money podcast that the English Football League utilized the revenue produced to assist them run their everyday operations.

He stated: "Without sponsorship from the wagering industry there aren't a variety of sponsors happy to get involved in football."

However, there are fears that increasing numbers of young fans are being exposed to betting adverts.

Among the findings of the yohaig code BBC's annual Price of Football study was that more young football fans wager on games than play the sport.
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About 95% of TV advertisement breaks in live football matches function a minimum of one gambling advert, the BBC discovered in October.

In some matches, 40% of the adverts were for gambling.

Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about problem betting as part of the "When the fun stops. Stop" campaign.

"From the play offs and consisting of next season every t-shirt will have a responsible gambling message on the shirt sleeve and we're connecting that into an accountable gaming campaign starting today, which consists of a television advert and boundary boards at EFL video games," he said

the yohaig code "When the enjoyable stops. Stop" campaign is orchestrated by the Senet Group, which was established in 2014 by a few of Britain's leading bookmakers in response to public issues about gambling and gambling addiction.

The head of the GambleAware charity, Marc Etches, said that while it welcomed a commitment to do more to promote safer betting, "the messaging requires to be far more specific about the risk involved than what the gaming market currently proposes".

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