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Sky Bet extends English Football League sponsorship bet9ja's welcome offer

17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League until the summertime of 2024.
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The is the heading sponsor for the Championship, League One and League Two football divisions.

It gets its logo design on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet says it will attempt to dissuade problem gambling through messaging on t-shirts, which clubs will benefit through more cash.

The deal, which deserves tens of countless pounds, has been in place given that 2013.

Sky Bet said it would be paying 20% more than it has actually done so far to extend the arrangement from 2019 to 2024.

this promotion code will make the 11-year deal among the longest in expert sport, the company stated.

The Leeds-based operation, which consists of websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
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The wagering industry has been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.

Earlier this year the Football Association, English football's governing body, announced it would end sponsorship handle betting firms.

However, competition organisers, and the clubs themselves, are free to take sponsorship from gambling firms.

The money from the Sky Bet bet9ja's welcome offer will be divided amongst the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.

The chief executive of Sky Bet, Richard Flint informed the BBC's Awaken to Money podcast that the English Football League used the revenue created to assist them run their everyday operations.

He said: "Without sponsorship from the betting industry there aren't a variety of sponsors going to get included in football."

However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.
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One of the findings of the BBC's annual Price of Football survey was that more young football fans bank on games than play the sport.

About 95% of TV ad breaks in live football matches feature a minimum of one betting advert, the BBC discovered in October.

In some matches, 40% of the adverts were for betting.
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Mr Flint told the yohaig code BBC that Sky Bet and the English Football League were actively promoting awareness about problem gaming as part of the "When the enjoyable stops. Stop" project.

"From the play offs and consisting of next season every shirt will have a responsible gambling message on the t-shirt sleeve and we're tying that into a responsible gambling project beginning today, which includes a TV advert and boundary boards at EFL video games," he said
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The "When the fun stops. Stop" project is orchestrated by the Senet Group, which was developed in 2014 by some of Britain's leading bookmakers in response to public concerns about betting and betting addiction.

The head of the GambleAware charity, Marc Etches, said that while it welcomed a dedication to do more to promote more secure gambling, "the messaging needs to be a lot more explicit about the threat included than what the gambling market presently proposes".

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