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Sky Bet extends English Football League sponsorship bet9ja's welcome offer
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17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League till the summer season of 2024.

The gambling operation is the headline sponsor for the Championship, League One and League Two football divisions.

It gets its logo on shirts, and rights for "Bet and Watch" for some matches.
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Sky Bet states it will attempt to discourage issue betting through messaging on shirts, and that clubs will benefit through more cash.

The deal, which is worth tens of countless pounds, has actually remained in place because 2013.
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Sky Bet said it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.

This will make the 11-year offer among the longest in expert sport, the company stated.
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The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.

The betting market has actually been under increasing analysis from the government, and from the regulator, the Gambling Commission.

Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship deals with gaming firms.

However, competitors organisers, and the clubs themselves, are totally free to take sponsorship from betting companies.

The money from the Sky Bet offer will be divided amongst the 72 clubs in the English Football League, which covers the 3 departments listed below the Premier League.

The president of Sky Bet, told the BBC's Get up to Money podcast that the English Football League used the income produced to assist them run their day-to-day operations.

He said: "Without sponsorship from the betting market there aren't a terrific number of sponsors going to get associated with football."

However, there are worries that increasing varieties of young fans are being exposed to gambling adverts.

Among the findings of the BBC's yearly Price of Football survey was that more young football fans wager on video games than play the sport.

About 95% of TV advertisement breaks in live football matches feature a minimum of one gambling advert, the BBC discovered in October.

In some matches, 40% of the adverts were for gaming.

Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gambling as part of the "When the enjoyable stops. Stop" campaign.

"From the play offs and including next season every shirt will have a responsible gaming message on the t-shirt sleeve and we're connecting that into an accountable betting project starting today, which includes a television advert and perimeter boards at EFL games," he stated

The "When the fun stops. Stop" project is managed by the Senet Group, which was established in 2014 by a few of Britain's leading bookmakers in reaction to public concerns about gambling and gambling addiction.

The head of the GambleAware charity, Marc Etches, stated that while it invited a dedication to do more to promote safer gambling, "the messaging requires to be much more explicit about the risk included than what the betting industry currently proposes".

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