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Sky Bet extends English Football League sponsorship bet9ja's welcome offer

17 November 2017

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Sky Bet has extended its multi-million pound sponsorship handle the English Football League till the summertime of 2024.

The gambling operation is the headline sponsor for the Championship, League One and League Two football divisions.

It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.

Sky Bet says it will try to prevent issue betting through messaging on shirts, which clubs will benefit through more money.
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The bet9ja's welcome offer, which is worth tens of millions of pounds, has been in location since 2013.
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Sky Bet said it would be paying 20% more than it has actually done so far to extend the agreement from 2019 to 2024.

this promotion code will make the 11-year offer among the longest in expert sport, the firm stated.

The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The wagering industry has actually been under increasing examination from the government, and from the regulator, the Gambling Commission.

Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship offers with gaming companies.

However, competitors organisers, and the clubs themselves, are complimentary to take sponsorship from gambling firms.
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The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the 3 divisions listed below the Premier League.

The chief executive of Sky Bet, Richard Flint informed the BBC's Wake up to Money podcast that the English Football League used the earnings produced to help them run their daily operations.

He said: "Without sponsorship from the yohaig code betting market there aren't an excellent number of sponsors ready to get involved in football."

However, there are fears that increasing numbers of young fans are being exposed to gambling adverts.
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Among the findings of the BBC's yearly Price of Football survey was that more young football fans bank on games than play the sport.

About 95% of TV ad breaks in live football matches feature a minimum of one betting advert, the BBC found in October.

In some matches, 40% of the adverts were for gambling.

Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about problem betting as part of the "When the enjoyable stops. Stop" campaign.
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"From the play offs and consisting of next season every shirt will have a responsible betting message on the t-shirt sleeve and we're connecting that into an accountable gaming project starting today, that includes a television advert and boundary boards at EFL games," he said
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The "When the fun stops. Stop" campaign is managed by the Senet Group, which was established in 2014 by a few of bookies in reaction to public issues about betting and gambling dependency.
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The head of the GambleAware charity, Marc Etches, said that while it welcomed a commitment to do more to promote more secure gambling, "the messaging needs to be far more specific about the risk included than what the gambling industry currently proposes".

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