William Hill earnings improved by online wagering

19 April 2013

William Hill said a strong efficiency in online betting assisted to enhance its very first quarter operating revenues by 8%.
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More sporting bets were made online than in its wagering stores, with an increasing number positioned through its mobile apps.

The company said, external that although it had a bad Cheltenham Festival, it had better luck in the Champions League.
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It was the very first time no English football group had actually remained in the yohaig code quarter finals since 1996.
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As such, while the amount paid out to winning bets at the yohaig code Cheltenham Festival was higher, the cash punters put on English teams to advance to the Champions League quarter finals and beyond all entered into William Hill's coffers.
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The firm said it had actually likewise enjoyed its best-ever lead to a Grand National, which was won by the 66-1 outsider Auroras Encore.
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"It has actually been an effective start to 2013 in trading terms", said primary executive Ralph Topping.

"Having grown our UK online market share from 10% to 15% over the last 4 years, we intend to increase our share and are making significant investments in marketing, technology and people to attain that," he added.
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On Monday, competing bookie Ladbrokes warned that trading had actually been even worse than in the very first three months of the year.
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The company blamed a drop in benefit from the Cheltenham Festival and lower earnings from high value gamblers. It added that a high variety of cancelled meetings, since of the harsh winter season, had also impacted its outcomes.
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Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, stated: "William Hill's performance and potential customers are in plain contrast to the problems currently being faced at Ladbrokes.
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"There are, of course, headwinds, such as the fierceness of competition in the sector and the yohaig code generally pushed customer, but these are challenges which the entire market is facing," he added.

Ladbrokes cautions on slower trading

15 April 2013